This decision may seem overwhelming!

This decision may seem overwhelming!

Investing in OBSERV technology 2021 is now essential in Industry

Those of us working in Industry know we MUST possess magical therapy hands. Combine this with a thinking brain that understands the reason for a consultation is to establish; “WHY’ the Skin is as is or why is the hair ingrown or why is there hormonal pigmentation? cystic acne? Rete peg failure at the dermal junction? A perioral rash? And home -care regime failure.

However, it comes to my attention in 2020 that consumers are switched on to the latest in beauty advancements thanks to the interactive platform of the internet and social media. They want the best that beauty science has to offer. Why just get a facial when you can combine it with LED or Dermal Needling technology and a cosmeceutical -style skin care and get far superior results? Why just get a wax when you can permanently remove unwanted hair with IPL or Laser treatments?

I truly believe that your thinking analytical brain and your “magic hands” skin and massage therapy skills requires support, extension and supplementation [never replacement!] with at least one or more units of high end beauty equipment.

My Question to you is; Have you been dithering when it comes to introducing beauty equipment to your salon?

Here are three reasons why investing in Industry equipment may just be the best move you ever make in 2021.

1.Industry skin science and technology is here in New Zealand [and Globally].

This Skin Science and technology is not just an investment for your business, but for your clients as well. We must provide visible, digitally proven results, with before and after visuals using a diagnostic devise that proves you deliver results.

Results driven customer satisfaction leads to expansive business growth!

Imagine having;

Specially-formulated cosmeceutical /bespoke skincare that is results -driven which equates to high customer satisfaction.
Raving fans that gift you “Word of mouth marketing”.
A Facebook ‘Before and After’ programme you organise.
Instagram #skin nerd #love my skin #selfie queen rocking out your success

All of the above business protocols will drive new clients to your business constantly.

Add to this list skin science technology and your clients will get results that will really leave a lasting impression. Beauty technology accelerates results in Salon. Digitally capture those results with the OBSERV Diagnostic device to PROVE that the new Industry technology has the ability to reverse signs of ageing and correct skin concerns in ways that simply have not been possible in the past. We know a satisfied client rebooks and invites their friends to your salon. Yes; your clients are the best form of marketing.

Your service menu will expand to attract more through the door! Woo Hoo.

A range of treatments is most important in your community in which you trade. It allows you to be very inclusive. Clients are excited when their Salon upgrades equipment, adds results driven treatment programmes to the Menu of Services and their skin therapist attends Educational seminars that promote new technology.

Let us embrace technology in our Salons this year and reap the rewards that I have spoken of.

Article – Margaret Walsh -OBSERV NZ distributor – For assistance with your decisions do call email me enquiries@observ.co.nz or info@margaretwalshconsulting.co.nz

Ph; 0274735914